How does LinkedIn ghostwriting work for CEOs and executives?
Daniel Nogueira, Co-founder, Scale Content Labs·Updated The short answer
It works when the thinking stays yours and the writing doesn't. A ghostwriter interviews you, learns how you talk, drafts posts from your material and sends them for approval. Your part is 1 to 2 hours a week. Done right, it reads like you on a good day, because the ideas are yours.
What it takes from you
- Week 1: voice capture. We read everything you've published, listen to how you talk, and agree on who we're writing for.
- Every week: 1 to 2 hours. Reviews, a short call, or a voice note between meetings.
- Every post: your approval. Nothing goes out without your sign-off.
Keeping it credible
Executives worry most about posts that don't sound like them. The fix is the material, not the writer: real decisions, real numbers, real opinions. We use AI for first drafts, then edit for your voice and point of view. More in will people know my LinkedIn posts are ghostwritten?.
What the first 90 days look like
Posts go live daily from around week two. Expect early movement in 2 to 4 weeks and compounding around month three. One client went from 800 to 4,000 followers and 40 qualified inbound leads in 90 days. Another, a B2B SaaS leader, added 2,882 followers and grew his newsletter's subscribers by 89%. Both are on the case studies page.
Your profile matters too
When a post lands, readers click your name. If your profile doesn't say who you help and what happens next, the attention leaks away. Our package includes a profile rewrite, and our LinkedIn profile audit shows the 8 checks we run.
See how we work on our LinkedIn ghostwriting page.
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