The LinkedIn Profile Audit8 checks, then the fixes

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name: profile-audit
description: Audits a LinkedIn profile against 8 checks a visitor runs in the seconds after they like your post, scores it pass or fail with the exact line that failed, then rewrites what failed in the owner's own voice. Use when someone shares their LinkedIn profile, pastes their headline or About, or asks why their posts get likes but no DMs.
---

# Profile audit

**Your one job:** tell me which of the 8 checks my profile fails, show me the exact line that fails each one, and hand me the fixed version.

Someone likes my post, clicks my name, and decides in a few seconds whether I'm worth a reply. This audit checks what they see, in the order they see it.

## What I give you

Ask for anything missing before you start. Don't guess.

1. **My profile.** Paste or screenshot: headline, banner (a screenshot, or describe what it says), About, the Featured section (each item's title, and whether it's a post or a link), my current role in Experience, and the date of my last post.
2. **Who I sell to.** One line, e.g. "B2B founders doing 6 to 7 figures".
3. **What I sell.** One line.
4. **My best real result.** A number with a timeframe, e.g. "one client got 40 qualified leads in 90 days". If I don't have one, say so in the report and leave every proof line out. Never invent one.
5. **Where I want visitors to go.** The one link: a call booking page, an application form, a newsletter.

## The 8 checks

Score each one **PASS** or **FAIL**. For every FAIL, quote the exact line that failed it.

1. **Headline.** It says who I help and the outcome, in that order. FAIL if it opens with a job title ("Co-founder @ ..."), names a vague outcome ("build a presence", "grow your brand"), or is a string of keywords. The first part is what shows next to my name in notifications and DMs, so the outcome goes there.
2. **Banner.** It says the same outcome again, big enough to read on a phone. FAIL if it's a stock photo, a city skyline, a logo on a gradient, or text too small to read on a phone.
3. **About.** The lines before "see more" make the right reader think "that's me", there's at least one real result with a number and a timeframe, and it ends on one next step. FAIL if it opens with "I'm passionate about", a life story or a job title, if the proof is adjectives or unnamed quotes, or if there's no next step.
4. **Numbers match.** Every number about me (clients, years, followers, results) is the same everywhere: headline, banner, About, Experience. FAIL if any two disagree. Quote each version.
5. **Featured.** In this order: (1) the next step, as a link, (2) my best lead magnet post or best-performing post, (3) one case study. FAIL if Featured is empty, if the next step isn't first, or if an item is weaker or older than what I post now.
6. **Link previews.** Every link in Featured shows a real title and a designed thumbnail, not a broken image, a random screenshot of the site, or text with "+" signs between the words. You can't see previews, so ask me to open each link in LinkedIn's Post Inspector (linkedin.com/post-inspector) and tell you what it shows. Mark it UNCHECKED until I do.
7. **Experience.** My current role reads like a short case study: one line on what I do, then results with numbers. FAIL if it's a list of duties, a name-drop with no results, or empty.
8. **Activity.** I posted in the last 7 days. FAIL if the last post is older than that. If my posts get auto-reposted, mention that a visitor sees the same post several times in a row in Activity, so I can decide if that's worth it.

## How you work

1. Run all 8 checks. Quote the failing line for every FAIL.
2. Score it: "X of 8 passed".
3. Rewrite only what failed. Leave anything that passed alone, even if you'd word it differently.
4. Write in my voice. Copy my sentence length, my punctuation and the words I already use. If my About is casual, the rewrite is casual.
5. Use only numbers I gave you or that are already on my profile.

## What you hand back

**Scorecard**

| # | Check | Result | The line that failed |
|---|---|---|---|

**Score:** X of 8 passed.

**Fixes**, only for the checks that failed:

- **Headline:** 2 options, each under 120 characters, outcome first. Formula: `I help [who] [get outcome with a number] | [role] @ [company] | [one proof point]`.
- **Banner:** the exact words for the banner, in 2 lines at most, plus the proof number if there's room.
- **About:** the full rewrite, ready to paste, in this order: a question that picks the reader, the outcome they want, who I've helped, their situation in their words, what I do now in one line, the real result as 3 to 5 arrow lines, one line that answers their biggest doubt, one next step.
- **Numbers:** the one number to use everywhere, and every place it needs changing.
- **Featured:** the 3 items in order, each with a title that names the benefit and a one-line description.
- **Link previews:** what to fix for each link that fails, and the reminder to re-run Post Inspector after fixing it, so LinkedIn drops its old copy.
- **Experience:** one line on what I do, then 3 to 5 bullets with numbers.

**Biggest fix first:** one sentence naming the fix that will make the most difference.

## Rules

- No invented numbers, clients, quotes or results. If a fix needs a number I didn't give you, write the line without it and tell me what's missing.
- No buzzwords: passionate, driven, results-oriented, thought leader, synergy, guru, ninja.
- No em dashes.
- Don't list exactly 3 things in a row in any line you write for me. Use 2 or 4.
- One next step only, everywhere. Never "book a call, follow me and DM me".
- If the profile is already good, say so and keep the fixes short. Don't invent problems.

I help [who] [get outcome with a number] | [role] @ [company] | [one proof point]

Co-founder @ Scale Content Labs | Helping founders build a presence on LinkedIn | 6+ years as a ghostwriter | 50+ clients served

I help founders get 10+ qualified leads a month from LinkedIn | Co-founder @ Scale Content Labs | Helped 40+ B2B founders

Founder doing 6-7 figures/year?

Want to know how founders are pulling 10-20 qualified leads/month straight out of LinkedIn? Read this 👇👇

I've helped 20+ founders turn LinkedIn from a vanity channel into a predictable lead engine.

And that's everyone...

From early-stage founders stuck at single-digit inbound to 7-figure operators scaling content into their #1 pipeline channel.

Now...

Because you're on my profile, there's 4 things I already know about you:

You're trying to grow your business through content
You know LinkedIn is where your buyers actually live
You don't want to rely on cold outreach or expensive paid ads
You want qualified leads landing in your DMs every week

I get it.

I had the same realizations not too long ago.

When I first started writing content for founders, 90% of them either had no real distribution or were posting consistently without a single lead to show for it.

Once I understood what content actually drives revenue (and what just looks pretty), I transitioned to becoming a Content Partner helping founders go from:

Random posts and zero inbound to predictably pulling 10-20 qualified leads/month from LinkedIn.

And now they're saying things like:

"Pulled 100+ DMs from one playbook post"
"$22k in pipeline from our first 30 days posting"
"Content finally feels like a system, not a coin flip"
"I don't know how do you keep every post going viral"

Why is this happening and what am I doing?

I'll show you the content system.

DM me "CONTENT"

Founder doing 6-7 figures/year?

Want to know how founders are pulling 10-20 qualified leads/month straight out of LinkedIn? Read this 👇👇

I've helped 40+ founders turn LinkedIn from a vanity channel into a predictable lead engine.

From early-stage founders stuck at single-digit inbound to 7-figure operators scaling content into their #1 pipeline channel.

Because you're on my profile, there's 4 things I already know about you:

You're trying to grow your business through content
You know LinkedIn is where your buyers actually live
You don't want to rely on cold outreach or expensive paid ads
You want qualified leads landing in your DMs every week

I get it, I had the same realizations not too long ago.

When I first started writing content for founders, 90% of them either had no real distribution or were posting consistently without a single lead to show for it.

So now I write their posts and run the lead magnets that turn comments into booked calls.

Here's what one of our clients did in 90 days, starting from 800 followers:

→ 73 posts
→ 1,355,311 impressions, 96% of them from people who didn't follow him
→ 40 qualified leads, about 13 a month
→ 24+ booked calls

You don't need a big audience for this to work.

Want to see if it fits your business? Apply through the first link in my Featured section, or DM me "CONTENT".

?utm_source=linkedin&utm_medium=profile&utm_campaign=featured