Two clients. Three months. 1.6 million impressions. Every engagement figure below was measured across their public posts, and their profiles are linked, so you can see the work for yourself.
Tax & Accounting
1.36MImpressions96% to people outside his network
503,423Members reachedUnique people, in 90 days
5xFollower growth800 → 4,000 in 3 months
40Qualified leadsInbound, from content alone. 24+ became booked calls
From 800 followers to 4,000, and 40 qualified leads
Scale Content Labs helped Wallace Darling, a tax and accounting founder, grow a LinkedIn audience from 800 to 4,000 followers while generating 40 qualified inbound leads and 24+ booked calls in 90 days, through founder-led LinkedIn content and lead magnets.
Three months of daily posts with lead magnets took Wally from almost no audience to a steady flow of inbound leads.
The Client
A tax and accounting specialist with deep expertise but almost no audience: 800 followers and no repeatable way to reach the CPA firm owners he wanted as clients.
The Challenge
Wally knew things his market didn't, but it all lived in his head. With a small following, even good posts reached almost nobody, and there was no mechanism to convert the people who did read into conversations.
What We Did
1Built a daily posting cadence around the problems CPA firm owners actually search for, so every post had a reason to exist beyond staying visible.
2Built comment-to-DM lead magnets (practical kits and playbooks) that turned readers into named leads he could contact, not anonymous impressions.
3Wrote more about AI for accounting once the data showed it beat every other topic, and turned it into a repeatable format.
2,882 new followers and a newsletter that nearly doubled
Scale Content Labs helped Kevin Kenneth Lau, a B2B SaaS customer marketing leader, add 2,882 LinkedIn followers and grow newsletter subscribers by 89% in 90 days, through LinkedIn ghostwriting and lead magnets.
Kevin already had reach. The job was turning his existing audience into newsletter subscribers and pipeline.
The Client
A 15+ year customer marketing leader with a 13,700-strong following and a Substack newsletter, The Customer Continuum, that had plateaued.
The Challenge
Kevin already had authority and an audience. What he lacked was a system that reliably moved passive followers onto an owned channel he controlled, and the time to run one alongside a demanding day job.
What We Did
1Turned his Customer-Led Growth frameworks into a consistent posting rhythm that gave senior operators a reason to return.
2Used lead magnets to route LinkedIn attention into newsletter subscriptions, converting borrowed reach into an owned audience.
3Tied each post back to the newsletter's main idea, so growth built on one position instead of scattering across topics.
Next steps
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Wallace DarlingView profile