Two founders. Three months. 1.6 million impressions. Every engagement figure below was measured across their public posts — open the profiles and check them yourself.
From 800 followers to 4,000 — and 40 qualified leads
Three months of daily, lead-magnet-driven content took Wally from a standing start to a compounding inbound channel.
The Client
A tax and accounting specialist with deep expertise but almost no audience — 800 followers and no repeatable way to reach the CPA firm owners he wanted as clients.
The Challenge
Wally's knowledge was genuinely differentiated, but it lived in his head. With a small following, even good posts reached almost nobody, and there was no mechanism to convert the people who did read into conversations.
What We Did
1Built a daily posting cadence around the problems CPA firm owners actually search for, so every post had a reason to exist beyond staying visible.
2Engineered comment-to-DM lead magnets — practical kits and playbooks — that turned readers into named, contactable leads instead of anonymous impressions.
3Doubled down on the AI-for-accounting angle once the data showed it consistently outperformed, compounding reach into a repeatable format.
2,882 new followers and a newsletter that nearly doubled
For an established operator, the job wasn't reach — it was converting an existing audience into subscribers and pipeline.
The Client
A 15+ year customer marketing leader with a 13,700-strong following and a Substack newsletter, The Customer Continuum, that had plateaued.
The Challenge
Kevin already had authority and an audience. What he lacked was a system that reliably moved passive followers onto an owned channel he controlled — and the time to run one alongside a demanding day job.
What We Did
1Turned his Customer-Led Growth frameworks into a consistent posting rhythm that gave senior operators a reason to return.
2Used lead magnets to route LinkedIn attention into newsletter subscriptions, converting borrowed reach into an owned audience.
3Tied each post back to the newsletter's core thesis, so growth compounded on one positioning instead of scattering across topics.
How we measured this
Engagement totals cover every original post published by both clients between May–Aug 2026 — 160 posts in all — counting reactions, comments and reposts. Reshares of other people's content are excluded, so the figures reflect only work we produced. Follower counts and lead totals are reported by the clients; newsletter growth comes from Kevin's Substack dashboard.
Impressions and members-reached come from each client's own LinkedIn Content analytics, shared with us directly. LinkedIn shows those figures only to the account owner, so unlike the engagement totals they aren't something you can check from the outside — we'd rather say so than let a number imply more proof than it carries.
Next steps
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Wallace DarlingView profile