What does a LinkedIn ghostwriter actually do?

1. Learn your voice. Read everything you've published and listen to how you talk, so the writing matches how you actually sound.
2. Collect raw material. Calls, voice notes, reviews of drafts. Your clients, your arguments and your war stories are the substance.
3. Find the angle. Turn a messy story or opinion into one clear point a reader can take away.
4. Write and edit. Draft the post, cut it down, and rewrite until it reads like you on a good day.
5. Get your approval. Nothing should go out without your sign-off.
6. Learn from the numbers. Check what worked, write more of it, and drop what didn't.

The ideas, the opinions and the final say. A ghostwriter can't invent your experience, and readers notice when someone tries. Plan on 1 to 2 hours a week: reviewing drafts, a short call, or a voice note between meetings. That's what keeps the posts specific instead of generic.

Many ghostwriters stop at the post. Posts build attention, but on their own they rarely turn readers into conversations. That takes lead magnets, landing pages and a way to follow up with the people who engage.

Our package covers both: 28 posts a month (8 lead magnet posts and 20 authority posts) with 28 custom visuals, plus the lead magnets, landing pages and DM automation behind them. One client went from 800 to 4,000 followers and 40 qualified inbound leads in 90 days. The full numbers are on the case studies page.

If you're weighing who to hire, how to choose a LinkedIn ghostwriter lists the questions to ask. If you're worried readers will notice, see will people know my LinkedIn posts are ghostwritten?.