Should you hire a founder-led LinkedIn agency?

• Your posts are your reputation. You want someone senior deciding what goes out under your name, not a junior writer three layers from the owner.
• They practice what they sell. Founders who grow their own accounts see what works on LinkedIn every day, not just in client reports.
• Founder to founder. They understand what it's like to sell a service while running a business, which makes the content sound like you.

• Limited capacity. Founder-led agencies take a small number of clients. Expect a waiting list or an application.
• Less redundancy. A smaller team means fewer people covering holidays and busy weeks. Ask how they handle it.
• Not always cheaper. You're paying for senior attention.

• Look up the founders on LinkedIn. Do they post, and is it good?
• Ask who will write your posts and who will be on your calls.
• Ask how many clients they take on at once.

Scale Content Labs is run by its two co-founders, Daniel and Andre. We've written LinkedIn content for 20+ clients over 7 years, and Andre has grown his own LinkedIn to 10K+ followers. Before starting the agency we spent 3 years at an 8-figure social media agency, doing the client work that helped it grow from $50k to $300k a month. We keep the client list small and take applications rather than open bookings.