# Example output (made-up people)

ICP used: founders and partners at B2B service firms with 5-50 people. Main problem: LinkedIn doesn't turn into calls. Resource: the Founder Content Playbook, keyword PLAYBOOK.

## After sorting

**12 comments: 3 Buyers, 3 Maybes, 4 Peers, 2 Skips. DM these 3 first.**

### Buyers
| Name | Headline | Score | Why | Their comment | First DM |
|---|---|---|---|---|---|
| Priya Raman | Founder, Raman & Co (bookkeeping for agencies) | 95 | Founder of a service firm, names the problem | "PLAYBOOK, we post every week and get nothing from it" | Hey Priya, here you go: {link} Posting every week and getting nothing is rough, are you writing them yourself or someone on the team? |
| Tom Becker | Managing Partner, Becker Recruitment | 75 | Decision maker, ICP industry | "PLAYBOOK" | Hey Tom, here you go: {link} Curious, is LinkedIn bringing in any clients for Becker right now? |
| Sofia Lind | CEO, Northlane IT Services | 70 | Decision maker, ICP company type | "PLAYBOOK 🙌" | Hey Sofia, here's the playbook: {link} How's LinkedIn going for Northlane at the moment? |

### Maybes
| Name | Headline | Score | Why | Their comment | First DM |
|---|---|---|---|---|---|
| Marcus Hale | Head of Marketing, Fieldwise | 55 | Marketing lead, may not sign | "PLAYBOOK" | Hey Marcus, here's the Founder Content Playbook: {link} What made you grab it? |
| Ana Duarte | Operations Manager, Duarte Legal | 45 | ICP industry, not the signer | "PLAYBOOK please" | Hey Ana, here you go: {link} What made you grab it? |
| Leo Kim | Consultant | 40 | Could be a buyer, headline too vague | "PLAYBOOK" | Hey Leo, here's the playbook: {link} What made you want it? |

### Peers
Jordan (LinkedIn ghostwriter), Mia (content agency), Sam (LinkedIn coach), Chris (personal branding)

### Skips
Alex (open to work), Taylor (link to own post)

## A week later, after the follow-ups

| Name | Tier | What they replied | Stage | Next step | Call date |
|---|---|---|---|---|---|
| Priya Raman | Buyer | "Me and my co-founder take turns writing them, it's a mess" | booked | Call | Thu 11:00 |
| Tom Becker | Buyer | "Not really, mostly referrals still. Would love LinkedIn to bring some in" | call offered | Nudge on Mon if no answer | |
| Sofia Lind | Buyer | "Thanks! Will have a look" | delivered | One light question on Fri | |
| Marcus Hale | Maybe | "Our CEO wants us to post more, I'm figuring out how" | talking | Ask who'd own the posts | |

**6 Buyers and Maybes messaged, 4 replied, 2 offered a call, 1 booked.**

**Founder Content Playbook post: 12 comments, 3 Buyers, 4 Peers, 1 booked.** This post pulled more Peers than Buyers, so the next lead magnet should be aimed more at the buyer's problem than at LinkedIn tactics.